“I have been to Pakistan twice and could get in touch with its lovely culture, but I think the country is still an enigmatic place to a lot of people in the west side of the world, as It remains for me, a Brazilian journalist. I see Pakistan Photo Festival as a very happy initiative for us to get closer. Landscape and portraits have the power of showing us many things, and we can find so much truth through the eye of someone else! I really hope PPF could bring more of Pakistan’s culture to the world as a way of strengthening ties and cultivating respect among different cultures.” 
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Pakistan Photo Festival is the 1st international photography festival showcasing work of regional, national and international photographers, in Pakistan. Pakistan photo festival is a unique festival, which will call for the photography with narratives and stories of the globe. The idea is to introduce and cherish a unique form of Photography and to expose the various narratives on social, cultural, ethnic perspectives and distinct issues of human rights struggles and challenges.